GM Recall How-To Video

The main purpose of GM’s Vehicle Safety Team is to alert drivers of the various recalls needed on their vehicles. To illustrate this process, we created a video that would highlight the ease and simplicity of scheduling a repair in an eye-catching and dynamic way that stands out among the material already existing in the recall space.

Working with animation studio First Fight and recording studio Ozone Music & Sound, we created English and Spanish versions of the video to reach a broader audience.

English

Spanish

Concept Material

Storyboards and original concept animations